Wow, here’s a great story of taking a product people use everyday and making it better. I have certainly thought many times of making a purse more organized, and that’s exactly what Jen Grover did when she designed the Butler Bag. CLICK HERE to see the inside of the butler bag!
From the Philadelphia Business Journal
BROOMALL — Pay attention. One day this story will be legend.
Jen Groover’s purse annoyed her. With stuff laying on top of stuff, nothing could be seen. In a fit of pique, as they say, she yanked the dish rack out of her dishwasher and shoved it in her bag. There was all her stuff, standing in plain view, in neat little compartments.
Of such moments is entrepreneurial history made.
In 2006, two years after her kitchen-appliance breakthrough, Groover launched Butler Bag Not just a bag but a brand, Groover’s brainchild has been raising eyebrows in the accessories community. With 20 employees, Butler Bag is on target to do $15 million in sales this year.
Tags: $15, 000, Butler Bag, invention, Jen Grover
July 18, 2008 at 10:46 am
WOW So glad to hear that she has made a sucess with her idea. Give me hope that someday I might get just a bit of that sucess.